17 Types of Real Estate Agents and How to Choose

How to choose a realtor in Edmonton
17 Types of Real Estate Agents And How To Choose One

Just like people in the world, there are all different types of real estate agent. In this article I will teach you how to choose one that best fits your personality type. Now that being said, this is a humorous generalization with some indication of truth and there may be many other types of agent and personality I am missing out of this.

I am a mortgage broker in Edmonton, Alberta and I have been working in the real estate field for over 15 years. At one point in my career I was a real estate agent! So as you can imagine, I meet a lot of people and realtors. If you ever need help choosing an Edmonton realtor, then please reach out and let me know. I can refer you to the best agent that suits your goals and personality type!

17 Types of Real Estate Agents and How to choose one.

1. The Young Rockstar

The young rockstar is an agent that is out to make a name for themselves. They are aggressive in marketing themselves and this usually results in more sales. Some people buy into the popularity contest and this is where these agents shine. They usually are into status more than anything and sell a lot of product because of their aggressive need to look like a real estate rockstar!

Who should work with these agents?

The type of person that work with these agents are usually people that do not know any other realtors. They meet them through a flyer or on social media and reach out, thinking that this is the ultimate person to work with.

2. Aggressive older lady

OOhh these ladies have been in real estate for 30 years and they will remind you of that every step of the way. The aggressive older lady realtor has seen it all. She is commanding and demanding at the same time from her clients and in negotiation. She will usually grind a negotiation getting her clients the lowest price, down to the penny. In negotiation you have no choice but to agree with this type of realtor, because she has a way of making you feel stupid. These realtor tend to have the expensive purse and the fancy car. They always have their hair and nails done and they may wear animal print clothing!

Old woman realtor
Old woman realtor

Types of people that work with the aggressive older lady realtor:

Long term clients that have had a good experience in the past by getting a great deal. Referrals from those people that are referring the agent calling her very aggressive or “the best”.

3. Asian persuasion

The asian realtor are usually pretty quiet, but they always have high sales volume. They focus on their communities and negotiate very aggressively. They want to get deals done, but will try to get a big discount for their clients. Some asian realtors also step out of their communities and are a blend of rockstar and asian all in one making them some of the best agents around! ( I am jokingly generalizing, Please do not take offence. Some of my best friends are asian and I love all people!)

Asian realtors
Asian realtors

 

Types of people that work with the Asian persuasion:

Usually people from their cultural communities. There is a huge amount of business when an agent niches down to a specific area or community. They can become a master seller in that community. If they are blend agents, they will work with all types of people.

4. The Hot Chick

The hot chick is newer to the real estate industry, she takes fancy photos and people assume she is doing really well because of her social media marketing. The hot chick usually does a very good job for her clients and has something to prove to the industry. She speaks and acts very professionally to help offset the people trying to flirt with her. The hot chick usually has a great mix of clients because they get a lot of referrals.

Hot realtor
Hot realtor

Types of people that work with the hot chick realtor:

Young men, and old men of course lol. Competitive women, seniors and more. Basically any type of person will deal with the hot chick realtor, because they are usually very professional!

5. Your best friend

Everyone has a friend that is a realtor……This is one area buyers have to be careful. It is a trap. If you list with your best friend realtor just because they are your best friend, you may not get the service you are expecting. Best friends can take you for granted and may not prioritize you or your property. Before you hire your best friend realtor make sure you are very clear about the expectation or you may loose a good friend.

6. The persistent agent

The persistent agent is not great at selling, nor are they good at marketing. The one thing they are great at is not giving up and pushing. The persistent agent will work with clients that want to view 100 houses before they buy. They spend a lot of time and effort working with people that may not even be capable of buying. Sometimes they work with a client for a=over a year before they buy. The persistent agent is willing to work long hours and go over and above what is expected for the client. The persistent agent can get burnt out from all of their effort if they are not making sales.

7. The tech savvy agent

The tech savvy agent will have a great website and will  get a lot of traffic to the site. They will talk to their clients about how things are sold through technology, even if you have no idea what they are talking about. Some of the vocabulary they use is SEO, wordpress, IDX and more. They assume you know what they mean, but you are in awe that someone could know this much stuff. The tech savvy agent will use proof and logic in negotiation. They are not always the best for getting bargain basement deals. They will however give you a great amount of exposure for your listing.

Tech Savvy Realtors
Tech Savvy Realtors

8. Marketing guru

The marketing guru can come off as a know it all. They have an awesome logo and an emoji in their text messages of themselves. The marketing guru has an ad in home and land magazine and a kick ass website with a huge picture of themselves on the main page. The marketing guru realtor is usually not the best at negotiation, but they are great at creating bidding wars on a property because of the volume of people they get in the door. These agents sometime near away from selling real estate and become real estate coaches.

9. Been around the block agent

This is the agent that sells a lot of product and everyone knows it. There is one of these guys in every real estate office. They are not crazy outwardly flashy and they are usually very humble. The been around the block agent is a very experienced agent that will tell you facts. They sometimes loose listing presentations because they are totally honest with the clients. They rely on their long tenure and professionalism. They will not waste time with idiots and do not need you, you need them. The been around the block agent usually stays in touch with their clients by phone and have a leaner business than most agents. Meaning they spend less money on flash! They have no idea how to use facebook or instagram!

10. New and aggressive

The new and aggressive agent has plans to take over the world. They knew somebody in real estate that they looked up to and are hungry to make money. They will take on any client and will use cheap closing tactics out of sales books. The new aggressive agent does not know anything, but they are trying and will learn as they go. These are the sponges of the industry and will learn good habits or bad habits pretty fast. They sometimes spend more money than they have to on things like looking good and fancy cars. The new aggressive agent has new ideas that can help the industry and others sometimes look at them in envy of their unpadded freshness to the industry.

11. The do what you say agent

This is the only type of agent I would say you should never hire unless you are an absolute control freak. This time of agent just does whatever their clients say. They spend a ton of time with tire kickers that cannot buy. They want to be good at selling, but just never will be. Investor clients will deal with these agents sometime because they will cut their commissions dn lowball all over the place. I am sometime embarrassed by the offers these agents make.

12. Spicy immigrant

The spicy immigrant is the hotsy totsy agent with the strong accent in your office. They are usually really fun to be around and do crazy things. You wonder what they are like outside of real estate and they really treat the job like their life. These people will be lifers in the industry and totally identify themselves as realtors. Most of them are single and will flirt with you jokingly. The spicy immigrant agent is very aggressive in negotiation and very hard working. They take no shit and no prisoners!

Spicy Immigrant realtor
Spicy Immigrant realtor

13. The Mom

The mom realtor is the totally relatable next door neighbour. She wants to totally understand her clients need and spend a lot of time finding the perfect home for the families they work with. She is a family based realtor and will not relate well with young aggressive entrepreneurs. The mom realtor thinks she relates to everyone but she doesn’t get it sometimes. They can find huge success focusing on families. Because they are moms, they will spend more time finding their clients the right product online as they cannot afford to spend too much time away from their kids. A person that has can trust their agent and is looking to make a fast wise decision should deal with the mom realtor.

Mom realtor
Mom realtor

14. Part timer

The part timer thinks they know everything. They show up to office meeting to make themselves feel like “a realtor”. These people usually identify themselves as realtor to people to try to get them as clients. They unfortunately do not ask for the business so usually don’t get it. The part timer is generally less knowledgeable than a full time agent and can sometimes screw up deal. Be careful with the part time agent as they may not be in your best interest to work with. Some part time agents are great and slowly working more as they can afford to.

15. Value agent/Discount agent

The value agent or discount agent exists in the domain of people that are trying to get a deal. Everyone likes a deal, but these agents only real benefit is to discount. They usually don’t sell a lot, because in life you get what you pay for. The discount agent has a lot of Indian and Asian clients. They also have a lot of crazy clients with high expectations. The value agent can become very stressed out because they have taken on so many crazy clients. They thought it was a great idea when they first started, but now realize they made a mistake labelling themselves this way. The discount agent generally has poor sales skills and poor marketing, because they just can’t afford the good stuff.

16. Treats it like a business agent

There are agents that treat their sales career as a business. These are some of the best agents to deal with because they are good all around. They are all over social media, they hire marketing companies, have great website and manage their time well. The treats it like a business agent will have clear strategies on how they will sell your property and the timeline to do so. They will not lie to their clients and will be very frank in conversation. The treat it like a business agent usually has an assistant and will sometimes have buyers agents working with them. They set themselves up for long term success.

17. The church realtor

The church realtor gets most of their business from their church circle. They are generally trustworthy and very likeable. They will say thing like “if its gods will”. The church realtor likes to be a part of groups and can help a real estate office out a lot. They are good at crafts and small marketing material. The church realtor will help their clients stage their homes and clean.

There are many more types of realtors out there, and I you will meet all kinds.

Sean Rampersaud Edmonton Mortgage Broker

Sean and Radika Rampersaud are a family team of Edmonton mortgage brokers. They specialize on helping their clients to get the lowest mortgage rates in Canada by leveraging high volume and multiple lenders. “We want to help our clients not only to get the best rates, but also to make the home buying process easier.”

Radika Rampersaud Edmonton mortgage Broker

Have One Of Us Call You Now For Free Or Contact Us Now At
780 278-4847

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How We Make Realtors More Money In 2020. Business Goals

How We Make Realtors More Money In 2020. Business Goals

This is going to be an amazing year ahead, and together we can make it even better! We are going to kick some ass selling Edmonton real estate. I thought I would try to make this article  interactive so that you can get the most out of the 2020 business plan. How We Make Realtors More Money in 2020.

Our main goal is to grow our businesses together and get more referrals from our clients. This is the easiest business we can get. We want to be top of mind for all of our clients and provide a service that people will talk about. I am looking for your commitment to make this all work, and if it does it will make us both have a great year.

How we make realtors more money in 2020

How can I help you increase your business in 2020?

  1. I am hiring a part time telemarketer to make calls to for sale by owners so that I can capture more leads for my realtor referral partners. MORE LEADS FOR YOU

  2. We will send out birthday cards, Christmas cards and thanks you cards to everyone you refer to us with the realtor name included. This gives you a FREE TOUCH on your client!

  3. When I get a referral from one of your past clients, I will immediately call you and let you know. For example if you refer joe to me and he calls me back in 6 months and tells me his sister is looking at buying something, I will let you know and remind Joe that you are the realtor of choice for him. You are permanently associated with your client in our system!

  4. I will continue to create valuable email marketing for the realtors that want to work with us. Hopefully giving you increased motivation to sell.

  5. We will have a 3 stage approach to all mortgage files. Meaning 3 people will look at every file so that we will increase the amounts of the approvals. I want to push for more deals in 2020 and the more we get approved, the more deals we will close.

  6. 30 minute pre approvals, fast response so that your clients excitement is not diminished. When the clients deal with other brokers or the banks, things may take time. I am a sales person first, I will help your client stay excited to buy. This helps keep the momentum going.

  7. I will give your clients priority service, as a partner your clients will be forwarded to the top of our que. Faster response time to you and your customers.

  8. Email drip marketing to all of your clients. We send out a monthly newsletter that is actually pretty helpful to your clients making us top of mind at all times.

  9. Free agent training for those who want it. I will teach you some of the tactics I use to generate more business. You may not need it, but if you have someone on your team that could use a boost I will be able to help them do it.

How do I get more approvals compared to other brokers and banks?

  1. 15 years of mortgage experience. I have established relationships with many underwriters and banks that gets me priority service and sometime exceptions on file.

  2. An in depth understanding of the criteria every financial institution. This will help those clients with unique situations get approved.

  3. A mortgage team. I don’t try to be all things in my business. In the past I have tried this and it did not work. I deal with the banks and your client directly, while underwriting, document collection and compliance is taken care of by someone else. All of my time is spent on customer service.

  4. Better customer service and a friendly demeaner on a human level ensures we will get more referrals and more approvals. Some banks and mortgage brokers are very “bank like”. Your clients will enjoy the experience.

4 Things your clients get from us that they will not get anywhere else

As you can already see, we are all about increasing our business for 2020 and giving high level service to our mutual clients. Here are some of the extra’s they get from us when we do a deal.

  1. $50 gift card upon closing as a gift when we close a deal.

  2. Better customer service (I ANSWER MY PHONE!)

  3. Access to more lenders

  4. Lower mortgage rates than anyone in Canada

  5. Free mortgage planning. If a client cannot get approved today, I build them a plan to get approved for free. This means they may be able to get approved within 6 months! If we can’t get a deal today, we might be able to in a few months! Money in the bank!

  6. Christmas cards, birthday cards, thanks you cards.

  7. Quarterly checkups (this usually gets us more referrals!)

  8. I work weekends. We work when you work, and our partners and clients love this. Most brokers and banks are limited in their time. We like to close deals, so anytime is selling time!

Lets make this an amazing year together. I’m sure your clients will love the process and so will you. I am the Edmonton mortgage broker that is known for fast approvals and getting tough deals done. The most aggressive mortgage broker in Edmonton.

If this sounds like something you want to do together, please let me know by replying to this email. I want 2020 business to be very clear and intentional. In this business it is easy to just go with the flow without clear direction. For us to really succeed, it is best to know our direction and our partners clearly.

Here is a basic business Plan template you can use as an agent to start knowing where your business is coming from.

2020 Income Goal: ___________________________
Average Deal Size: Edmonton Default $6500_______________
How many deals you need: 2020 income goal Divided by $6500=____________________
I like to make it monthly: How Many deals you need divided by 12=________________Monthly Deals

Now you Know how many deals you need per month. So Where are they going to come from?

1. Past clients
In order to track this, you will need to make contact with all of your past clients this month (JAN).
-Ask for the referral
-Start an email list on mail chimp or another email marketing software
-Create a spreadsheet or database with addresses and birthdates
(ask me how if you don’t know how. I can email you some of this)

How many deals can you expect in 2020 from past clients?_________________________

2. Social Media Marketing
-Paid advertizing on facebook and instagram
-Give them a real hook on why they should contact you
– Every once and awhile make a positive post online about your business

How many deals can you expect from social media in 2020? ______________________

3. For Sale By Owners
-Contact FSBO’s on facebook marketplace
-Kijiji
-Offer free evaluations
-create a hook making them want to meet you
How many deals will you do in 2020 with for sale by owners?________________________

4.Online Ads
-Google ad sense
-Facebook and instagram

How Many deals can you expect from online ads?_________________________

5. Website optimization
– Create blogs people want to read
-Share all listings through your website on social media
-Increase website spead
Learn how to write posts google will read

How Many deals will you get out of your website in 2020?______________________

6. Referral from other agents
-Talk to top performers that are too busy and see if they have leads they can share.
-Ask for your brokerages online leads
-Cover for people while they are on vacation

How many deals will you get in 2020 from other agents?____________________

7. Friend and family
-Remind friend and family that you are a realtor
-Ask them about their jobs (and they will prob ask you about yours)
-Ask for their referrals and share your goals with them
-Build a box around your circle

Total deals from all sources:___________ X $6500 Average deal= Income_________________________

If these numbers are less than your goal you need to find other sources of business.

I Hope you all of the success in 2020 and genuinely want to help you achieve your goals.

Thanks

Sean Rampersaud Mortgage Group

Sean and Radika Rampersaud are a family team of Edmonton mortgage brokers. They specialize on helping their clients to get the lowest mortgage rates in Canada by leveraging high volume and multiple lenders. “We want to help our clients not only to get the best rates, but also to make the home buying process easier.

Call Us For a Free Credit Consultation 780-278-4847

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